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Snickers Peanut Butter Squared February 28, 2011

Filed under: Week 8 — valariehafner @ 9:09 pm

1.      Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: Snickers Peanut Butter Squared

Place: FX  “The Incredible Hulk” 8:06pm on Monday

Promotion: Shows a snickers focus group, but instead of people participating, there are sharks who are saying that the one guy tasted better, and the lady reveals that he is the one who had just eaten the snickers squared. The shark describes the taste of peanut butter and snickers. Then the announcer breaks in and the picture changes to the actual product isolated with a light yellow/orangish backdrop. The announcer says, “if you like chocolate and peanut butter you will love peanut butter and snickers”

 Price: not specified

2.   What industry(s) is the product or service a part of? Candy industry

 

3.   Describe the target market (ie. what segments are being targeted)? Age range of 16 to 38. People who like to snack at night who are in any class range. Possibly even people who enjoy Reeses peanut butter cups.

 

4.     What unique value is the company trying to convey with the product or service? That if you like chocolate and peanut butter you will love peanut butter and snickers. The shark skit was done to get the viewers attention since that is why humor is used in commercials.

 

5.     Does it work? Why or why not? Any general observations? Yes, not only is the commercial interesting and funny, it has a unique twist that you don’t see in a focus group. The way they isolate the candy bar to show its details makes you want one, especially at night when most people get cravings for something sweet.

 

Esurance car insurance February 27, 2011

Filed under: Week 8 — valariehafner @ 9:18 pm

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

Product: Esurance car insurance

Place: Food Network “chopped” 8:40 Sunday

Promotion: You can save $522 bucks if you switch to esurance online is announced first thing on the commercial two times in a row. The guy who is referred to as the saver and another employee try to out do each other by thinking of different ways of saying money. The guy wins because of his title and smugly walks away. This is the humor of the commercial.

Price: save $522

2.   What industry(s) is the product or service a part of? Insurance

 

3.   Describe the target market (ie. what segments are being targeted)? Middle class and low class group, blue and white collar workers who are looking to save money. Age range of 29 to retirement due to the type of show on.

 

4.     What unique value is the company trying to convey with the product or service? You can save $522 bucks if you call and switch to esurance.  “Technology when you want it, people when you don’t” makes the company seem friendly and personable. This is also conveyed through the actors who are dressed professionally and the one woman who isn’t to attract the common person’s attention and to make it seem more geared to them in price.

 

5.     Does it work? Why or why not? Any general observations? Yes, it’s a down to earth insurance commercial but it’s also professional so it targets white collar and blue-collar workers. The claim that it saves you $522 is attractive and at least causes people to check it out with the ease of it being online since most people are on their laptops at that time already.

 

Progresso Soup February 26, 2011

Filed under: Week 7 — valariehafner @ 7:06 pm

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 

Product: Progresso Soup

Price: Not specified

Promotion: The commercial shows a clean kitchen with multiple chefs diligently cutting up fresh vegetables. They implement humor into it with the added promotion of losing weight and being able to fit into clothes from when you were younger.

Place: HLN during the “Clark Howard Show” at 11:30 am on a Saturday morning.

 

2.      What industry(s) is the product or service a part of? Food industry

 

3.      Describe the target market (ie. what segments are being targeted)? It is played during a money management type show and it is showing people on the commercial in their mid 30’s to late 50’s. Possibly weight contentious people who take care of themselves. Middle class. This is their target market.

 

4.        What unique value is the company trying to convey with the product or service? That the soup is made fresh and can help you lose weight and look good again, even to wear your old college or high school clothes

 

5.         Does it work? Why or why not? Any general observations? The combination of the chefs in the kitchen scene, with the weight loss and humor make the commercial interesting and make the soup desirable through these means. Also, they show the wife cooking it and stirring and at the end show fresh vegetables going into the can while the announcer says “Progresso, you gotta taste this soup”.

 

2011 Outlander Sport February 25, 2011

Filed under: Week 7 — valariehafner @ 9:30 pm

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: 2011 Outlander Sport

 

Price: starting at $18,495 or available all wheel control from $22,995.

Promotion: In the moving add, they show the vehicle driving in the snow with the wilderness and the snow covered mountains in the background. The add uses a lot of blue that fades into white as well as a bright aqua color for the exterior of the car. Its slogan “Build Yours Now” scrolls on the bottom in blue.

Place: An ad on the Yahoo Games home page at 9:25 pm.

 2.      What industry(s) is the product or service a part of? Automobile

 3.      Describe the target market (ie. what segments are being targeted)? Males in the age range of 29 to 40 who are active or want to be more masculine. The blue indicates a male target market.

 4.         What unique value is the company trying to convey with the product or service?  That the vehicle can handle the snow or an extreme weather/land condition with ease.

 5.         Does it work? Why or why not? Any general observations? Yes. It gives the car an extremely clean but tough look. Also the color they chose for the vehicle makes the ad pop.

 

Pepsi Max February 24, 2011

Filed under: Uncategorized,Week 7 — valariehafner @ 10:12 pm

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: Pepsi Max.

Price: not specified.

Promotion: A Coke distributer and a Pepsi distributor walk by in the grocery store isle getting ready to stock the store. The Coke guy looks like a bully where the Pepsi guy looks friendly and sweet, yet not a floor mat. They proceed in trying to best each other with display designs and finally on Pepsi’s display Snoop Dog rises out and starts singing about how great Pepsi is. Even the Coke guy is shown with a Pepsi in his hand then. At the end of the commercial Snoop says “too much taste to be called a zero” which is a direct attack on Coke zero.

place: ABC at 9:10 pm during “Private Practice”.

 2.      What industry(s) is the product or service a part of? Soft drink industry.

 3.      Describe the target market (ie. what segments are being targeted)? Generation X and Y who look up to or are big Snoop Dog fans.

 4.         What unique value is the company trying to convey with the product or service? That Pepsi is more glamorous, and not corny like Coke as the commercial showed by the Coke guy trying to best the Pepsi guy.

 5.         Does it work? Why or why not? Any general observations? Yes. The way they portray the Pepsi guy is that he’s quite and likeable while the Coke guy is loud and obnoxious. The fact that Snoop is on Pepsi’s side further adds to the view of Pepsi being more cool.

 

Almond Joy/Mounds February 22, 2011

Filed under: Week 7 — valariehafner @ 8:11 pm

1. Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: Almond Joy and Mounds Candy Bars

Price: not specified

Promotion: Unwrap your paradise. It shows a guy in a cubicle at work unwrapping a Almond Joy and suddenly his dull workspace turns into a mini tropical paradise as he lounges on a hammock.

place: REAL TV around 8:00 pm during the show “Most Daring” on Sunday.

 2. What industry(s) is the product or service a part of? Food industry.

 3. Describe the target market (ie. what segments are being targeted)? People who have desk jobs that feel stressed or bored who usually snack when they are feeling these ways. Probably in the white collar group between the ages of 32 to retirement.

 4. What unique value is the company trying to convey with the product or service? In the mundaneness of the job, choose an Almond Joy or Mounds for a bit of a break (vacation).

 5. Does it work? Why or why not? Any general observations? Yes. The tropical paradise that the man finds himself in while eating the candy bar is shiny, full of sunlight, and bright, as opposed to the drab office surroundings with artificial light. When they break from the office scene to just the 2 types of candy bars, they have a bright blue (which psychologically, the color induces a peaceful emotion) background with a white that fades out into the blue, further giving the peace from the humdrum of office life. All in all the commercial itself is an eye catcher and agrees with the “id rather be somewhere else” attitude that is common with office (cubacle) workers.

 

Grey Goose Vodka February 20, 2011

Filed under: Week 6 — valariehafner @ 4:10 am

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: Grey Goose Vodka

Price: Not specified

Promotion: They film the whole commercial in black and white. They make it classy and show an upper class roof  top party

Place: MTV

 2.      What industry(s) is the product or service a part of? Liquor/alcoholic beverage

 3.         Describe the target market (ie. what segments are being targeted)? Upper class people 28 to 35. These people are classy and have exquisite taste in what they wear, buy and do.

 4.         What unique value is the company trying to convey with the product or service? That if they drink this brand of Vodka they can have that lifestyle or are apart of that genre of people.

 5.         Does it work? Why or why not? Any general observations? Yes, they make drinking look sophisticated and the brand look appealing to upper class people.