Grey Goose Vodka February 20, 2011

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: Grey Goose Vodka

Price: Not specified

Promotion: They film the whole commercial in black and white. They make it classy and show an upper class roof  top party

Place: MTV

 2.      What industry(s) is the product or service a part of? Liquor/alcoholic beverage

 3.         Describe the target market (ie. what segments are being targeted)? Upper class people 28 to 35. These people are classy and have exquisite taste in what they wear, buy and do.

 4.         What unique value is the company trying to convey with the product or service? That if they drink this brand of Vodka they can have that lifestyle or are apart of that genre of people.

 5.         Does it work? Why or why not? Any general observations? Yes, they make drinking look sophisticated and the brand look appealing to upper class people.

Buitoni Premium Meals February 17, 2011

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: Buitoni Premium meals

Price: Not specified

Promotion: Commercial shows scenes from Italy going through a scanner until finally the meal is scanned in the grocery store. It is then that they show the meal on a plate steaming and creamy.

Place: Comedy central between 8:30 and 9:00

 2.      What industry(s) is the product or service a part of? Frozen TV Dinner

 3.         Describe the target market (ie. what segments are being targeted)? Men and women, married without children who are in their upper 20’s to 50’s who are in a white-collar profession. Both husband and wife work till 5 and are too tired to make dinner.

 4.         What unique value is the company trying to convey with the product or service? That just because you don’t have time to make your own dinner doesn’t mean you cant have quality meals. 

 5.         Does it work? Why or why not? Any general observations? Yes, the ingredients they list and the pictures of the food coupled with the famous scenes of Italy make you think the meals are quality, authentic Italian.

 

The Subaru Outback February 16, 2011

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: The Subaru Outback

Price: None mentioned

Promotion: They use a rugged landscape to show that the SUV will get you wherever, no matter how remote it is.

Place: Spike TV between 8 and 9

 2.      What industry(s) is the product or service a part of? Automotive industry

 3.         Describe the target market (ie. what segments are being targeted)? Men and women between the ages of 25 to 38 who are adventuresome, love spending time outdoors.

 4.         What unique value is the company trying to convey with the product or service? That if your someone who enjoys the outdoors, no matter where you want to go Subaru Outback will get you there.

 5.         Does it work? Why or why not? Any general observations? Yes. The background makes the vehicle seem tough and capable.

Old Spice Body Wash February 14, 2011

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: Old Spice Body Wash

Price: Not specified

Promotion: Shows the perfect man both in looks and in mentality. The man makes the comparison between the woman viewer’s man and him. That if her man uses the bodywash he wont smell like a woman. 

Place: TNT between 6 and 7 pm

 2.      What industry(s) is the product or service a part of? Hygiene/soap

 3.         Describe the target market (ie. what segments are being targeted)? Women who are married or in a relationship that have the ability to buy or shop for what they get their men.  

 4.         What unique value is the company trying to convey with the product or service?  That if the man uses this particular body wash he will smell manly like the guy is portraying on the commercial.

 5.         Does it work? Why or why not? Any general observations? Yes, they go from the bathroom to the beach making the product appealing with its clean look throughout the commercial. The fact that they use the image most women would find attractive gets the viewers attention.