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International Delight Coffee Creamer January 29, 2011

Filed under: Week 3 — valariehafner @ 10:20 pm

1. Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: International Delight Coffee Creamer

Place: Sitting at a small cafe, they were in a small dish on the table.

Price: Where I was they were free.

Promotion: While, the restaurant bought the product, they are being promoted every time a customer tries it in their coffee.

2. What industry(s) is the product or service a part of?

3. Describe the target market? Anyone who like flavoring in their coffee.

4. What unique value is the company trying to convey with the product or service? They are making coffee more enticing (and their product) by showing pictures of foods and/or dessert.

5. Does it work? Why or why not? Any general observations? It made me start thinking about how the pictures were and why they were put there by marketers. So, like, they totally use images not possible with their product, but BOY does it make me want to puncture the top and suck the succulent juices out.  nom nom nom. I’m like, WTF is there ACTUAL ice cream in there? Ohh, I hope it has chocolate syrup on it!

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Chery

Filed under: Week 3 — valariehafner @ 9:11 pm

 

1. Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: Not sure the model, but the make is Chery that they are trying to sell

Place: I located this picture/advertisement in our marketing book. I’m sure the reason it was there was because it was an example of a company thats starting to export its brands to other countries. Why the editor chose this particular picture over many others is quite obvious on the other hand.

Price: Not sure due to the fact there is no price in the book.

Promotion: So once again, our perverted world uses sex and the objectification of women to sell products. Marketers in my opinion need to get more creative instead of falling back on the whole “sex sells” law/slogan that seems to be infecting our culture today.

2. What industry(s) is the product or service a part of? Automobile Industry

3. Describe the target market (ie. what segments are being targeted)? Men from 18 to upper 30’s. Possibly college student males as well.

4. What unique value is the company trying to convey with the product or service? 5. Does it work? Why or why not? Any general observations? The connection of “fast cars get you beautiful women”.

 

 

Victoria’s Secret January 25, 2011

Filed under: Week 3 — valariehafner @ 1:49 am

PINK by Victoria Secret

1. Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: The PINK line of clothes such as their hoods and sweatpants

Price: Most items are above $25.00

Promotion: They are in every mall you go to. Some malls even have several stores. When this happens they alter displays, but the merchandise selection remains the same. It’s a great marketing ploy because it sure does cause me to look in multiple stores in the same mall.

Place: The mall of America

2. What industry(s) is the product or service a part of? As one of the dominating brands in the apparel and lingerie industry

3. Describe the target market (ie. what segments are being targeted)? It looks to me that this particular line (PINK) is targeting women and girls between ages 16 to 27. I see it as Victoria Secret expanding their target market, since their other lines are more for women in their early 30’s to late 40’s.

4. What unique value is the company trying to convey with the product or service? The value they try to convey for their customers is that if they wear the clothes, they will look hot.

5. Does it work? Why or why not? Any general observations? This is all over the catalogs  where the models are strewn around in almost pornographic poses. I think also, its more of a status appeal. What woman doesn’t want to look and feel the extrinsic rewards that Victoria Secret offers.

 

Mary Kay/week 2 January 22, 2011

Filed under: Week 2 — valariehafner @ 10:30 pm

Time-Wise Face Cleansing Set

Mary Kay is a business that specializes in the sale of  quality skin and body care, and makeup. This company, like many others, such as Melaleuca, promote and sell their products by word of mouth through their costumers. They also sell their products through beauty consultants who receive half off of their own product as a perk. This enables them to keep a high lifetime value of their customers. Basically, they assume that once the consumer starts using the facial cleansing set which is close to $80 dollars, they will continue throughout the rest of their life. Each set generally lasts 4 months so they would receive $240 a year from just one customer.

They use beauty consultants instead o store fronts due to the fact that they can spread out globally with far less expenses. They even have the potential to reach into small towns that otherwise get overlooked by many businesses. Since I myself am a consultant, they rely on me to spread the word about their product. There is another girl on my floor who also sells it, so one could say that Mary Kay has double the marketing ability that if they had a store somewhere in Minneapolis.

Their target market is very broad when it comes to age range, however very small when it comes to household income. That was one of the reasons I became a consultant so that I could get product half off. As a customer, I’m extremely pleased with the quality of their products.

The value they are conveying or promising is younger looking, and healthier skin. This generated interest to the extreme in our society where, in a woman’s world, beauty is the ultimate goal, coveted by most if not all women. This aspect alone creates consumer addiction when it comes to using and reusing their product. They are a direct sales industry.