Coke Zero March 19, 2011

1.
Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Coke Zero

Place:
10 pm on Hulu commercial while watching The Office

Promotion: They show a blind taste between
Coke Zero and Coke with 2 guys who are doing a test video. They are referring
to themselves as the Coke Brand Team and one guy Matt is blindfolded while the
guy who set the camera up switches the cokes around on  Phil. Phil says that Coke Zero is Coke and
Matt hits him for getting it wrong. Both men turn immature and start fighting
like kids over the hit.

Price: not specified

2.   What industry(s) is the product or service a
part of? Soda
industry

3.     Describe
the target market (ie. what segments are being targeted)? They target people who drink
other brands of soda that taste differently when they drink the diet version or
low calorie version.

4.     What
unique value is the company trying to convey with the product or service? That their zero calorie Coke
tastes just as good as regular coke.

5.     Does
it work? Why or why not? Any general observations? Yes. They supplement humor into
it to get the viewers attention yet still sending a clear message across about
the same taste between the two.

Rapid Rewards from Southwest Airlines March 17, 2011

1.
Describe how the company/business used the four P’s to add value and/or promote
the product or service.

Product:
Rapid Rewards from Southwest Airlines

Place:
FX  “March Madness between 7 and 8 pm

Promotion: Shows 2 men in a go-cart type vehicle in the airport. The commercial is
a fun and eye-catching one that presents “red tape rescue” episode with
non-serious, fast paced music in the background. When a business man tries to
use his frequent flyer miles, the 2 men in the go cart say to one another that
“that airline is gonna nail that guy with restrictions when he tries to use his
miles”.  It’s then that huge ball of red
tape chases the man through the airport and he screams out to the guys riding
alongside him in the go-cart that he can’t escape the red tape. The southwest
guys have him jump on their vehicle saving him from the red tape and the end of
the commercial says “unlimited reward seats. No blackout dates. No red tape.”

Price: not specified

2.   What industry(s) is the product or service a
part of? airline
industry

3.   Describe the target market (ie. what segments
are being targeted)? Business people age range of 34 to retirement, who fly a lot
in their jobs.

4.     What
unique value is the company trying to convey with the product or service? That unlike other airlines who
treat their customers badly and try to nickel and dime them with offers they
put out, Southwest is a safe airline that is fair and offers unlimited reward
seats, no blackout dates, and no red tape.

5.     Does it work? Why or why
not? Any general observations? Yes, not only is the commercial interesting and funny, it also makes
southwest a seemingly friendly company with the customer in mind.

Buy Back Program from Best Buy March 16, 2011

1.
Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Buy Back Program from Best Buy

Place:
March Madness between 9:30 and 10

Promotion: They show a mock shoot of a
commercial for Best Buys new program where they buy back your old phone when an
upgrade comes out. They have Ozzy in it initially advertizing 4G  and then they cut and say “we just got a new
version” and he holds up a 5G mock phone attempting to advertize . It cuts to
Ozzy confused and asking how many bloody G’s are there while the words say
Technology moves fast. Then Justin Beiber comes on the set and says “Ill take
it from here” and advertizes the 6G network and Ozzy is wondering dazed and
confused in the background. The represent Ozzy as the older technology and
Beiber as the new technology.

Price: Free this week

2.   What industry(s) is the product or service a
part of? Technology/cell
phone industry

3.   Describe the target market (ie. what segments
are being targeted)? Age groups of 15 to 45 due to the musicians shown. People
who like to stay with the technological advances who want phones to keep up
with the times.

4.     What
unique value is the company trying to convey with the product or service? That you no longer have to use
an outdated phone. So when a new technological advance comes out with a cell
phone the customer can sell it back to best buy and get a new one.

5.     Does
it work? Why or why not? Any general observations? This  works because the commercial is humorous and
speaks directly to a problem that people run into with advancing technology

Bud Light March 15, 2011

1.
Describe how the company/business used the four P’s to add value  and/or
promote the product or service.

Product:
Bud Light

Place:
March Madness between 8:00 and 8:35

Promotion: They show a commercial saying
they were going to advertise their product in 3d but the test results proved
too successful. The rest of the commercial is funny where they show guys and
women leaping for the 3d image of bud light and crashing into things. The
announcer than states “your welcome America as he twists off the beer top. At
the very end they show a well-endowed woman crash into the Plexiglas window for
that added sex appeal.

Price: not specified

2.   What industry(s) is the product or service a
part of? Beer
Industry

3.   Describe the target market (ie. what segments
are being targeted)? The commercial shows young adults, both male and female from
ages 21 to 35 but the commercial targets anyone who drinks beer as well.

4.     What
unique value is the company trying to convey with the product or service? That Bud Light is so good that
these test subjects lose all intelligence and goes after the beer without
thinking cause they love it so much. When they did show the 3d images they
looked really good and appealed to the eyes of the viewer.

5.     Does
it work? Why or why not? Any general observations? Yes, they not only use sex
appeal at the end but they also make the commercial funny to watch the whole
way through while keeping the viewers attention on the images that the test
subjects grab for.