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Verizon – LG Vortex February 13, 2011

Filed under: Week 5 — valariehafner @ 3:09 am

1. Describe how the company/business used the 4 P’s to add value and/or promote the product or service.

 

Product: LG Vortex by Verizon

Price: Buy one for $79.99 and get a second one free

Promotion: They use the fact that Valentines day is almost here and suggest this gift idea. The ad actually moves 2 times. The first is the announcement in big red letters that its V-Day. The next is the “limited time” offer of buy one of these phones and get the second for free. The ad is pink and red with 3 color options for the advertized phone. The price is the largest thing on the ad.

Place: An add on the side of my yahoo inbox

 

2. What industry(s) is the product or service a part of? Cell phones/communications industry

3. Describe the target market (ie. what segments are being targeted)? Men and possibly women who are looking for a better carrier than their current one, or who are getting ready to renew their contracts with Verizon. People who do not have a lot of money so when they get themselves something, they can get their significant other a gift for free. Married couples or those that live together mid 20’s and up.

 

4. What unique value is the company trying to convey with the product or service? A buy one get one free deal for Valentines Day.

 

5. Does it work? Why or why not? Any general observations?  Yes. If someone is in the market for a new phone and something to get for his or her significant other, this ad would attract them.

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USAA

Filed under: Week 5 — valariehafner @ 3:05 am

1. Describe how the company/business used the 4 P’s to add value and/or promote the product or service.

 

Product: Insurance for military and their immediate families only.

Place: On Animal Planet during an episode of “Animal Cops” between 11:00 a.m. and 12 p.m.

Price: not specified

Promotion: The commercial showed a correlation between those in our military who serve overseas and those who have military husbands and wives who serve by taking care of the kids and responsibilities here in the states. They see that military lives are different from those who are strictly civilian families so USAA wants to serve those who serve.

 

2. What industry(s) is the product or service a part of? Insurance

 

3. Describe the target market (ie. what segments are being targeted)? They are targeting anyone who serves in any branch of the military. Particularly families due to the way they show kids and moms who have a loved one over seas. The fact that they show it on a weekday morning may indicate they are targeting stay at home moms since someone who is in the military would not be home at this time. They also state in the commercial they serve veterans as well. Age range is very broad.

4. What unique value is the company trying to convey with the product or service? They are saying they have been there and understand what it means to serve. So they want to extend their offer to serve them only in return.

 

5. Does it work? Why or why not? Any general observations?  Yes it works. The commercial is many scenes of ways that military and their families serve. The commercial itself is honoring and appreciating these families by what the announcer says and the scenes that go with it.

 

Clear Eyes

Filed under: Week 5 — valariehafner @ 3:01 am

1.Describe how the company/business used the 4 P’s to add value and/or promote the product or service.

 

Product: Clear Eyes Complete

Place: On TBS after Everybody Loves Raymond around 6:00

Price: not specified

Promotion: They show 7 major eye symptoms and after Ben Stein lists all 6 of them he says “these can’t be healthy”. Then they spray each eye with a stream of water (acting as the solution)  as the ailment on each eye melts off to expose a healthy looking eye. They use this at a fair backdrop.

 

2.      What industry(s) is the product or service a part of? Eye drop/Pharmaceutical

 

3.      Describe the target market (ie. what segments are being targeted)? Anyone, any age that suffer from allergies or any kind of chronic or temporary eye problem particularly the ones that are listed on the commercial. Given the time of the day, they target people just getting home from work to others who are just tuning in for the evening.

 

4.         What unique value is the company trying to convey with the product or service? They are saying that Clear Eyes is quick, and fast acting. People like a quick fix so they are showing all it takes is a squirt or drop of the solution for instant relief.

 

5.         Does it work? Why or why not? Any general observations? Yes, The type of background (the fair), along with the colors and even Bens’ monotone dry voice attracts the attention of the viewer since he is well known on movies and T.V. I noticed the word “unhealthy” is used however, this isn’t medication but a non permanent treatment for the time being.

 

State Farm

Filed under: Week 5 — valariehafner @ 2:58 am

1.Describe how the company/business used the 4 P’s to add value and/or promote the product or service.

 

Promotion: They use humor and dependability in the situation to nail their key slogan “Like a good neighbor, state farm is there”. The two guys in the car get in a bind and don’t know what to do. Their first idea for help is to use the company’s jingle to beckon an agent to “rescue them. The safe place is the State Farm office.

Price: From their target market in the commercial they come across as cheap enough for people who cant afford expensive insurance.

Place: During Everybody Loves Raymond and the king of Queens between 5:00 and 5:30 on TBS. Most guys with no girlfriends and people who have worked all day will be starting to watch tv at this time.

Product: The reliability of State Farm’s Car insurance

 

 

2.      What industry(s) is the product or service a part of? Insurance

 

3.         Describe the target market (ie. what segments are being targeted)? In this commercial they show unkept single guys who are obviously on the poorer side due to the beat up car, their grubby clothes, and the fast food meal that the passenger was eating. Only one had the meal so maybe the first didn’t have the money to get something himself. They were in their upper teens to early 20’s. Not only was their target market for the lower class but also for drivers between 18 and 30. Visiting a sate park is cheap if you just drive it so the fact that they were amazed at the simplicity of seeing a buffalo and saying we should have done this sooner gave the impression they didn’t get out much due to lack of money.

 

4.         What unique value is the company trying to convey with the product or service? They are showing the consumer how dependable they are in any given situation, no matter how weird. They make the agent look like a hero who “saves the day”. It also gives you a positive outlook on the company. Most insurance companies are serious and matter of fact. This makes the insurance company, who most people see as the bad guy, look good to the viewer. They also make it look like they are there for the lower class just as if they were upper class. They are there to protect more so than take your money.

 

5.         Does it work? Why or why not? Any general observations? Yes, humor always makes a company seem less after your money and more pleasing to the consumer. The hero effect they convey makes the viewer see an insurance company in a different light.