Coka Cola March 25, 2011

1. Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Coka Cola

Place:
parked outside of Mensing this morning around 8 am

Promotion: Its the company van that is a moving billboard. Its bright red and shiny which catches the eye as soon as you look that way. The picture on the side is large of a open bottle and it has the word “classic” underneath. Coka Cola Classic has always been said together. 

Price: not specified

2.   What industry(s) is the product or service a part of? Soda industry

3.     Describe the target market (ie. what segments are being targeted)? They target people on the road, or walking by. The picture is cartoonish and the word classic may indicate they are just announcing the product, not so much trying to make people thirsty. This is reaching to the older generations, the ones who grew up with coke from mid 20’s and up.

4.     What unique value is the company trying to convey with the product or service? Just trying to create touch points with the general public

5.     Does it work? Why or why not? Any general observations? Yes, its a great reminder of their product. You cant miss it

Charbroiled Turkey Burger

1. Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product: Charbroiled Turkey Burgers at Hardee’s

Place: During March Madness around 7:00

Promotion: The announcer says: “We hired Miss Turkey to promote our new burger…and thats just the way it is”. The commercial shows her in a bikini as if on a runway with closeups of certain body parts as she eats the burger. Then the picture goes to just the sandwich and the announcer states that it’s under 500 calories.

Price: Not specified

2.   What industry(s) is the product or service a part of? Fast food industry

3.     Describe the target market (ie. what segments are being targeted)? Men and women from the age of 17 to 45 or anyone who is trying to lose weight  but loves fast food. Women will be drawn in by wanting to look like her, for men its the sex appeal.

4.     What unique value is the company trying to convey with the product or service? That the sandwich, being only 500 calories, will not make you gain weight because even Miss Turkey eats it.

5.     Does it work? Why or why not? Any general observations? I can imagine it would work on gullible people but not all viewers. It could also offend women being that they are objectifying this model.

 

 

 

 

Geico Car Insurance March 22, 2011

1. Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product: Geico car insurance

Place: March madness around 8:00

Promotion: The over dramatized speaker asks if Geico can really save you up to 15% on car insurance, and then the scene switches to a ninja during a pre fight as he slashes the air with his sword to challenge his opponent. The opponent calmly signs for a package that is a tazer and he beats the ninja wielding a sword. Then the announcer says a 15 minute call could save you 15% or more on car isurance.”

Price: save 15% or more

2.   What industry(s) is the product or service a part of? Insurance  industry

3.     Describe the target market (ie. what segments are being targeted)? People who own car insurance who are not Geico customers and may feel like their paying too much.

4.     What unique value is the company trying to convey with the product or service? That you can definitely save 15% switching to Geico while they add humor to it with the ninja scene.

5.     Does it work? Why or why not? Any general observations? The commercial keeps the viewers attention and also arouses their curiosity about how much they could save if they switch.

 

Bud Light March 21, 2011

1. Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product: Bud Light

Place: March Madness around 7:46

Promotion: The whole commercial shows young people  in bars, watching the game on the couch and at the beach. Every scene the phrase “here we go” is repeated in a positive or awed way

Price: not specified

2.   What industry(s) is the product or service a part of? Beer Industry

3.     Describe the target market (ie. what segments are being targeted)? People between the ages of 21 and 35 who drink and like to have fun.

4.     What unique value is the company trying to convey with the product or service? That Bud Light equals a good time and that it’s the popular choice.

5.     Does it work? Why or why not? Any general observations? Basically drilling their slogan into the viewers head it is showing a sort of touch point condensed in a 30 second commercial. Seeing it makes the viewer want to have fun as well and so they will think of Bud Light.