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Coka Cola March 25, 2011

Filed under: week 10 — valariehafner @ 10:46 pm

1. Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Coka Cola

Place:
parked outside of Mensing this morning around 8 am

Promotion: Its the company van that is a moving billboard. Its bright red and shiny which catches the eye as soon as you look that way. The picture on the side is large of a open bottle and it has the word “classic” underneath. Coka Cola Classic has always been said together. 

Price: not specified

2.   What industry(s) is the product or service a part of? Soda industry

3.     Describe the target market (ie. what segments are being targeted)? They target people on the road, or walking by. The picture is cartoonish and the word classic may indicate they are just announcing the product, not so much trying to make people thirsty. This is reaching to the older generations, the ones who grew up with coke from mid 20’s and up.

4.     What unique value is the company trying to convey with the product or service? Just trying to create touch points with the general public

5.     Does it work? Why or why not? Any general observations? Yes, its a great reminder of their product. You cant miss it

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Charbroiled Turkey Burger

Filed under: week 10 — valariehafner @ 6:37 am

1. Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product: Charbroiled Turkey Burgers at Hardee’s

Place: During March Madness around 7:00

Promotion: The announcer says: “We hired Miss Turkey to promote our new burger…and thats just the way it is”. The commercial shows her in a bikini as if on a runway with closeups of certain body parts as she eats the burger. Then the picture goes to just the sandwich and the announcer states that it’s under 500 calories.

Price: Not specified

2.   What industry(s) is the product or service a part of? Fast food industry

3.     Describe the target market (ie. what segments are being targeted)? Men and women from the age of 17 to 45 or anyone who is trying to lose weight  but loves fast food. Women will be drawn in by wanting to look like her, for men its the sex appeal.

4.     What unique value is the company trying to convey with the product or service? That the sandwich, being only 500 calories, will not make you gain weight because even Miss Turkey eats it.

5.     Does it work? Why or why not? Any general observations? I can imagine it would work on gullible people but not all viewers. It could also offend women being that they are objectifying this model.

 

 

 

 

 

Geico Car Insurance March 22, 2011

Filed under: week 10 — valariehafner @ 10:56 am

1. Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product: Geico car insurance

Place: March madness around 8:00

Promotion: The over dramatized speaker asks if Geico can really save you up to 15% on car insurance, and then the scene switches to a ninja during a pre fight as he slashes the air with his sword to challenge his opponent. The opponent calmly signs for a package that is a tazer and he beats the ninja wielding a sword. Then the announcer says a 15 minute call could save you 15% or more on car isurance.”

Price: save 15% or more

2.   What industry(s) is the product or service a part of? Insurance  industry

3.     Describe the target market (ie. what segments are being targeted)? People who own car insurance who are not Geico customers and may feel like their paying too much.

4.     What unique value is the company trying to convey with the product or service? That you can definitely save 15% switching to Geico while they add humor to it with the ninja scene.

5.     Does it work? Why or why not? Any general observations? The commercial keeps the viewers attention and also arouses their curiosity about how much they could save if they switch.

 

 

Bud Light March 21, 2011

Filed under: week 10 — valariehafner @ 9:07 am

1. Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product: Bud Light

Place: March Madness around 7:46

Promotion: The whole commercial shows young people  in bars, watching the game on the couch and at the beach. Every scene the phrase “here we go” is repeated in a positive or awed way

Price: not specified

2.   What industry(s) is the product or service a part of? Beer Industry

3.     Describe the target market (ie. what segments are being targeted)? People between the ages of 21 and 35 who drink and like to have fun.

4.     What unique value is the company trying to convey with the product or service? That Bud Light equals a good time and that it’s the popular choice.

5.     Does it work? Why or why not? Any general observations? Basically drilling their slogan into the viewers head it is showing a sort of touch point condensed in a 30 second commercial. Seeing it makes the viewer want to have fun as well and so they will think of Bud Light.

 

Coke Zero March 19, 2011

Filed under: Week 9 — valariehafner @ 10:28 pm

1.
Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Coke Zero

Place:
10 pm on Hulu commercial while watching The Office

Promotion: They show a blind taste between
Coke Zero and Coke with 2 guys who are doing a test video. They are referring
to themselves as the Coke Brand Team and one guy Matt is blindfolded while the
guy who set the camera up switches the cokes around on  Phil. Phil says that Coke Zero is Coke and
Matt hits him for getting it wrong. Both men turn immature and start fighting
like kids over the hit.

Price: not specified

2.   What industry(s) is the product or service a
part of?
Soda
industry

3.     Describe
the target market (ie. what segments are being targeted)?
They target people who drink
other brands of soda that taste differently when they drink the diet version or
low calorie version.

4.     What
unique value is the company trying to convey with the product or service?
That their zero calorie Coke
tastes just as good as regular coke.

5.     Does
it work? Why or why not? Any general observations?
Yes. They supplement humor into
it to get the viewers attention yet still sending a clear message across about
the same taste between the two.

 

Rapid Rewards from Southwest Airlines March 17, 2011

Filed under: Week 9 — valariehafner @ 8:32 pm

1.
Describe how the company/business used the four P’s to add value and/or promote
the product or service.

Product:
Rapid Rewards from Southwest Airlines

Place:
FX  “March Madness between 7 and 8 pm

Promotion: Shows 2 men in a go-cart type vehicle in the airport. The commercial is
a fun and eye-catching one that presents “red tape rescue” episode with
non-serious, fast paced music in the background. When a business man tries to
use his frequent flyer miles, the 2 men in the go cart say to one another that
“that airline is gonna nail that guy with restrictions when he tries to use his
miles”.  It’s then that huge ball of red
tape chases the man through the airport and he screams out to the guys riding
alongside him in the go-cart that he can’t escape the red tape. The southwest
guys have him jump on their vehicle saving him from the red tape and the end of
the commercial says “unlimited reward seats. No blackout dates. No red tape.”

Price: not specified

2.   What industry(s) is the product or service a
part of?
airline
industry

3.   Describe the target market (ie. what segments
are being targeted)?
Business people age range of 34 to retirement, who fly a lot
in their jobs.

4.     What
unique value is the company trying to convey with the product or service?
That unlike other airlines who
treat their customers badly and try to nickel and dime them with offers they
put out, Southwest is a safe airline that is fair and offers unlimited reward
seats, no blackout dates, and no red tape.

5.     Does it work? Why or why
not? Any general observations?
Yes, not only is the commercial interesting and funny, it also makes
southwest a seemingly friendly company with the customer in mind.

 

Buy Back Program from Best Buy March 16, 2011

Filed under: Week 9 — valariehafner @ 10:48 pm

1.
Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Buy Back Program from Best Buy

Place:
March Madness between 9:30 and 10

Promotion: They show a mock shoot of a
commercial for Best Buys new program where they buy back your old phone when an
upgrade comes out. They have Ozzy in it initially advertizing 4G  and then they cut and say “we just got a new
version” and he holds up a 5G mock phone attempting to advertize . It cuts to
Ozzy confused and asking how many bloody G’s are there while the words say
Technology moves fast. Then Justin Beiber comes on the set and says “Ill take
it from here” and advertizes the 6G network and Ozzy is wondering dazed and
confused in the background. The represent Ozzy as the older technology and
Beiber as the new technology.

Price: Free this week

2.   What industry(s) is the product or service a
part of?
Technology/cell
phone industry

3.   Describe the target market (ie. what segments
are being targeted)?
Age groups of 15 to 45 due to the musicians shown. People
who like to stay with the technological advances who want phones to keep up
with the times.

4.     What
unique value is the company trying to convey with the product or service?
That you no longer have to use
an outdated phone. So when a new technological advance comes out with a cell
phone the customer can sell it back to best buy and get a new one.

5.     Does
it work? Why or why not? Any general observations?
This  works because the commercial is humorous and
speaks directly to a problem that people run into with advancing technology