Verizon February 3, 2011

1. Describe how the company/business used the four P’s to add value and/or promote the product service.

Price: not indicated on commercial but compared to other networks, they are pretty high. This is my own knowledge on that statement.

Product: Verizon’s network coverage

Place: Thursday evening at 9:00 on NBC during The Office. It is a very popular show and business people will tend to watch it, as well as other types of people.  Most people are in for the evening at 9 pm. so they will get a lot of people watching.

Promotion: The announcer on the commercial is calm and matter of fact about the superiority of their coverage compared to other wireless networks. The make the competition sound pathetic by saying they shout about their superiority. It ends by saying test it for yourself. They use strictly red and white (their colors) in the commercial and a play on words to get their message across. Their “rule the air” slogan and symbol are used at the end.

2. What industry(s) is the product or service a part of? Wireless networks/communications industry

3. Describe the target market (ie. what segments are being targeted)? Anyone who uses cell phones. They are targeting current customers and other networks customers. Probably white collar and blue collar workers alike.

4. What unique value is the company trying to convey with the product or service? 5. Does it work? Why or why not? Any general observations? They are suggesting they are the largest network that covers the most areas without bad reception so that with Verizon you can “rule the air”.  Yes, being a customer I’ve found its true. However a non customer would watch it and be convinced mores due to how popular Verizon is. The commercial also causes you to think about your current coverage and remember the times when it failed, since most people can remember the bad things more clearly than the good things about their service provider.

Ice Mountain Spring Water

1. Describe how the company/business used the four P’s to add value and/or promote the product service.

Price: At Sam’s Club you can get a case of 32, 16.9 OZ. bottles of water for only $3.96. This is ideal for those who want quality spring water for cheap.

Promotion: I have never seen any promotions except for at Sam’s Club where they have a large stack of them on the floor. The price in itself is a promotion technique. On the label is a picture of snow covered mountains, a crisp blue sky  and pine trees near the base of those mountains. This makes the consumer crave the water as they see the picture and imagine springs in the mountains.

Product: Ice Mountain 100% spring water in plastic 16.9 OZ. water bottles.

Place: Sam’s Club, but I have several cases in my room.

2. What industry(s) is the product or service a part of? (This question, and only this question, may require research. Most products and services are in multiple industries) The bottled water industry…or drink industry. Thats all I could find in researching it.

3. Describe the target market (ie. what segments are being targeted)? Generally for health conscious and/or active people who care where they get their water source from above 18. Really its directed towards a middle to upper class target market because everyone needs water but only certain people opt for bottled.

4. What unique value is the company trying to convey with the product or service? It quenches thirst without the tap water taste, and it gives one the idea of being healthy.  The picture makes the water look good and clean.

5. Does it work? Why or why not? Any general observations? Yes, it works because I feel healthy drinking bottled water over tab because there are no harmful trace metals. I also like the picture and it makes the water more appealing to me.