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Pepsi Max February 24, 2011

Filed under: Uncategorized,Week 7 — valariehafner @ 10:12 pm

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: Pepsi Max.

Price: not specified.

Promotion: A Coke distributer and a Pepsi distributor walk by in the grocery store isle getting ready to stock the store. The Coke guy looks like a bully where the Pepsi guy looks friendly and sweet, yet not a floor mat. They proceed in trying to best each other with display designs and finally on Pepsi’s display Snoop Dog rises out and starts singing about how great Pepsi is. Even the Coke guy is shown with a Pepsi in his hand then. At the end of the commercial Snoop says “too much taste to be called a zero” which is a direct attack on Coke zero.

place: ABC at 9:10 pm during “Private Practice”.

 2.      What industry(s) is the product or service a part of? Soft drink industry.

 3.      Describe the target market (ie. what segments are being targeted)? Generation X and Y who look up to or are big Snoop Dog fans.

 4.         What unique value is the company trying to convey with the product or service? That Pepsi is more glamorous, and not corny like Coke as the commercial showed by the Coke guy trying to best the Pepsi guy.

 5.         Does it work? Why or why not? Any general observations? Yes. The way they portray the Pepsi guy is that he’s quite and likeable while the Coke guy is loud and obnoxious. The fact that Snoop is on Pepsi’s side further adds to the view of Pepsi being more cool.


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