Buy Back Program from Best Buy March 16, 2011

1.
Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Buy Back Program from Best Buy

Place:
March Madness between 9:30 and 10

Promotion: They show a mock shoot of a
commercial for Best Buys new program where they buy back your old phone when an
upgrade comes out. They have Ozzy in it initially advertizing 4G  and then they cut and say “we just got a new
version” and he holds up a 5G mock phone attempting to advertize . It cuts to
Ozzy confused and asking how many bloody G’s are there while the words say
Technology moves fast. Then Justin Beiber comes on the set and says “Ill take
it from here” and advertizes the 6G network and Ozzy is wondering dazed and
confused in the background. The represent Ozzy as the older technology and
Beiber as the new technology.

Price: Free this week

2.   What industry(s) is the product or service a
part of? Technology/cell
phone industry

3.   Describe the target market (ie. what segments
are being targeted)? Age groups of 15 to 45 due to the musicians shown. People
who like to stay with the technological advances who want phones to keep up
with the times.

4.     What
unique value is the company trying to convey with the product or service? That you no longer have to use
an outdated phone. So when a new technological advance comes out with a cell
phone the customer can sell it back to best buy and get a new one.

5.     Does
it work? Why or why not? Any general observations? This  works because the commercial is humorous and
speaks directly to a problem that people run into with advancing technology.

Pepsi Max February 24, 2011

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 Product: Pepsi Max.

Price: not specified.

Promotion: A Coke distributer and a Pepsi distributor walk by in the grocery store isle getting ready to stock the store. The Coke guy looks like a bully where the Pepsi guy looks friendly and sweet, yet not a floor mat. They proceed in trying to best each other with display designs and finally on Pepsi’s display Snoop Dog rises out and starts singing about how great Pepsi is. Even the Coke guy is shown with a Pepsi in his hand then. At the end of the commercial Snoop says “too much taste to be called a zero” which is a direct attack on Coke zero.

place: ABC at 9:10 pm during “Private Practice”.

 2.      What industry(s) is the product or service a part of? Soft drink industry.

 3.      Describe the target market (ie. what segments are being targeted)? Generation X and Y who look up to or are big Snoop Dog fans.

 4.         What unique value is the company trying to convey with the product or service? That Pepsi is more glamorous, and not corny like Coke as the commercial showed by the Coke guy trying to best the Pepsi guy.

 5.         Does it work? Why or why not? Any general observations? Yes. The way they portray the Pepsi guy is that he’s quite and likeable while the Coke guy is loud and obnoxious. The fact that Snoop is on Pepsi’s side further adds to the view of Pepsi being more cool.