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Cadbury Easter eggs March 3, 2011

Filed under: Week 8 — valariehafner @ 11:21 pm

1.      Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: Cadbury Easter eggs and other Hershey products

Place: 10:23 on cartoon network during Family Guy

Promotion: They show different animals trying to be the Easter bunny for Cadbury. The announcer says in a warm gooey sounding voice “nobody knows Easter better than Hershey. They list Hershey brand in general but focus on the eggs for Easter

Price: not specified

2.   What industry(s) is the product or service a part of? Candy

 

3.     Describe the target market (ie. what segments are being targeted)? It attracts animal lovers and kids alike, but it is specifically talking to mothers who will be buying candy for the kids.

 

 

4.     What unique value is the company trying to convey with the product or service? That Hershey’s is a superior product than other products. The other animals could be symbolic for other candy companies.

 

5.     Does it work? Why or why not? Any general observations? Yes. The announcer’s voice makes the company seem friendly and kind but it also reminds you of smooth thick chocolate. The commercial gets the viewers attention.

 

Red Robin Prime Chophouse Burger March 2, 2011

Filed under: Week 8 — valariehafner @ 7:15 pm

1.      Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: Red Robin Prime Chophouse Burger

Place: TRUE TV “Operation Repo” 7:10pm on Wednesday

Promotion: They show a girl doing her homework as the father opens her door and asks her if she wants to get a burger later.  She says “Ooo Red Robin”? as her face lights up and her boyfriend pops out of the curtain and says “yum” which is Red Robins trademark saying. Then it flashes to the actual burger their advertising and show steam coming off of it and the burger being cooked on an open grill as the announcer recalls all that’s on the burger as its being made close up. It comes with steak fries and there are key words such as “loaded” and “piled high” with endless steak fries included. All for $6.99

Price: only $6.99

2.   What industry(s) is the product or service a part of? Food/Restaurant industry

 

3.   Describe the target market (ie. what segments are being targeted)? Age groups of 15 to 35. People that love eating burgers who may have a family. It shows a middle class family, the father in a tie indicating this. Families at the time this is shown sometimes get home late

 

4.     What unique value is the company trying to convey with the product or service? That kids love eating at Red Robin so instead of cooking the family should go to Red Robin due to the time this commercial came on. Other than the restaurant being a family restaurant, it also works on people’s cravings with the way the food is portrayed and shown. It also portrays a home away from home cooked meal for a deal.

 

5.     Does it work? Why or why not? Any general observations? This  works because the commercial shows the family atmosphere and the good food all in one commercial.

 

Snickers Peanut Butter Squared February 28, 2011

Filed under: Week 8 — valariehafner @ 9:09 pm

1.      Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: Snickers Peanut Butter Squared

Place: FX  “The Incredible Hulk” 8:06pm on Monday

Promotion: Shows a snickers focus group, but instead of people participating, there are sharks who are saying that the one guy tasted better, and the lady reveals that he is the one who had just eaten the snickers squared. The shark describes the taste of peanut butter and snickers. Then the announcer breaks in and the picture changes to the actual product isolated with a light yellow/orangish backdrop. The announcer says, “if you like chocolate and peanut butter you will love peanut butter and snickers”

 Price: not specified

2.   What industry(s) is the product or service a part of? Candy industry

 

3.   Describe the target market (ie. what segments are being targeted)? Age range of 16 to 38. People who like to snack at night who are in any class range. Possibly even people who enjoy Reeses peanut butter cups.

 

4.     What unique value is the company trying to convey with the product or service? That if you like chocolate and peanut butter you will love peanut butter and snickers. The shark skit was done to get the viewers attention since that is why humor is used in commercials.

 

5.     Does it work? Why or why not? Any general observations? Yes, not only is the commercial interesting and funny, it has a unique twist that you don’t see in a focus group. The way they isolate the candy bar to show its details makes you want one, especially at night when most people get cravings for something sweet.

 

Esurance car insurance February 27, 2011

Filed under: Week 8 — valariehafner @ 9:18 pm

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

Product: Esurance car insurance

Place: Food Network “chopped” 8:40 Sunday

Promotion: You can save $522 bucks if you switch to esurance online is announced first thing on the commercial two times in a row. The guy who is referred to as the saver and another employee try to out do each other by thinking of different ways of saying money. The guy wins because of his title and smugly walks away. This is the humor of the commercial.

Price: save $522

2.   What industry(s) is the product or service a part of? Insurance

 

3.   Describe the target market (ie. what segments are being targeted)? Middle class and low class group, blue and white collar workers who are looking to save money. Age range of 29 to retirement due to the type of show on.

 

4.     What unique value is the company trying to convey with the product or service? You can save $522 bucks if you call and switch to esurance.  “Technology when you want it, people when you don’t” makes the company seem friendly and personable. This is also conveyed through the actors who are dressed professionally and the one woman who isn’t to attract the common person’s attention and to make it seem more geared to them in price.

 

5.     Does it work? Why or why not? Any general observations? Yes, it’s a down to earth insurance commercial but it’s also professional so it targets white collar and blue-collar workers. The claim that it saves you $522 is attractive and at least causes people to check it out with the ease of it being online since most people are on their laptops at that time already.