valariehafner

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Buy Back Program from Best Buy March 16, 2011

Filed under: Uncategorized — valariehafner @ 10:42 pm

1.
Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Buy Back Program from Best Buy

Place:
March Madness between 9:30 and 10

Promotion: They show a mock shoot of a
commercial for Best Buys new program where they buy back your old phone when an
upgrade comes out. They have Ozzy in it initially advertizing 4G  and then they cut and say “we just got a new
version” and he holds up a 5G mock phone attempting to advertize . It cuts to
Ozzy confused and asking how many bloody G’s are there while the words say
Technology moves fast. Then Justin Beiber comes on the set and says “Ill take
it from here” and advertizes the 6G network and Ozzy is wondering dazed and
confused in the background. The represent Ozzy as the older technology and
Beiber as the new technology.

Price: Free this week

2.   What industry(s) is the product or service a
part of?
Technology/cell
phone industry

3.   Describe the target market (ie. what segments
are being targeted)?
Age groups of 15 to 45 due to the musicians shown. People
who like to stay with the technological advances who want phones to keep up
with the times.

4.     What
unique value is the company trying to convey with the product or service?
That you no longer have to use
an outdated phone. So when a new technological advance comes out with a cell
phone the customer can sell it back to best buy and get a new one.

5.     Does
it work? Why or why not? Any general observations?
This  works because the commercial is humorous and
speaks directly to a problem that people run into with advancing technology.

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