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Coke Zero March 19, 2011

Filed under: Week 9 — valariehafner @ 10:28 pm

1.
Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Coke Zero

Place:
10 pm on Hulu commercial while watching The Office

Promotion: They show a blind taste between
Coke Zero and Coke with 2 guys who are doing a test video. They are referring
to themselves as the Coke Brand Team and one guy Matt is blindfolded while the
guy who set the camera up switches the cokes around on  Phil. Phil says that Coke Zero is Coke and
Matt hits him for getting it wrong. Both men turn immature and start fighting
like kids over the hit.

Price: not specified

2.   What industry(s) is the product or service a
part of?
Soda
industry

3.     Describe
the target market (ie. what segments are being targeted)?
They target people who drink
other brands of soda that taste differently when they drink the diet version or
low calorie version.

4.     What
unique value is the company trying to convey with the product or service?
That their zero calorie Coke
tastes just as good as regular coke.

5.     Does
it work? Why or why not? Any general observations?
Yes. They supplement humor into
it to get the viewers attention yet still sending a clear message across about
the same taste between the two.

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