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Buy Back Program from Best Buy March 16, 2011

Filed under: Uncategorized — valariehafner @ 10:42 pm

1.
Describe how the company/business used the four P’s to add value and/or
promote the product or service.

Product:
Buy Back Program from Best Buy

Place:
March Madness between 9:30 and 10

Promotion: They show a mock shoot of a
commercial for Best Buys new program where they buy back your old phone when an
upgrade comes out. They have Ozzy in it initially advertizing 4G  and then they cut and say “we just got a new
version” and he holds up a 5G mock phone attempting to advertize . It cuts to
Ozzy confused and asking how many bloody G’s are there while the words say
Technology moves fast. Then Justin Beiber comes on the set and says “Ill take
it from here” and advertizes the 6G network and Ozzy is wondering dazed and
confused in the background. The represent Ozzy as the older technology and
Beiber as the new technology.

Price: Free this week

2.   What industry(s) is the product or service a
part of?
Technology/cell
phone industry

3.   Describe the target market (ie. what segments
are being targeted)?
Age groups of 15 to 45 due to the musicians shown. People
who like to stay with the technological advances who want phones to keep up
with the times.

4.     What
unique value is the company trying to convey with the product or service?
That you no longer have to use
an outdated phone. So when a new technological advance comes out with a cell
phone the customer can sell it back to best buy and get a new one.

5.     Does
it work? Why or why not? Any general observations?
This  works because the commercial is humorous and
speaks directly to a problem that people run into with advancing technology.

Advertisements
 

Bud Light March 15, 2011

Filed under: Week 9 — valariehafner @ 9:21 am

1.
Describe how the company/business used the four P’s to add value  and/or
promote the product or service.

Product:
Bud Light

Place:
March Madness between 8:00 and 8:35

Promotion: They show a commercial saying
they were going to advertise their product in 3d but the test results proved
too successful. The rest of the commercial is funny where they show guys and
women leaping for the 3d image of bud light and crashing into things. The
announcer than states “your welcome America as he twists off the beer top. At
the very end they show a well-endowed woman crash into the Plexiglas window for
that added sex appeal.

Price: not specified

2.   What industry(s) is the product or service a
part of?
Beer
Industry

3.   Describe the target market (ie. what segments
are being targeted)?
The commercial shows young adults, both male and female from
ages 21 to 35 but the commercial targets anyone who drinks beer as well.

4.     What
unique value is the company trying to convey with the product or service?
That Bud Light is so good that
these test subjects lose all intelligence and goes after the beer without
thinking cause they love it so much. When they did show the 3d images they
looked really good and appealed to the eyes of the viewer.

5.     Does
it work? Why or why not? Any general observations?
Yes, they not only use sex
appeal at the end but they also make the commercial funny to watch the whole
way through while keeping the viewers attention on the images that the test
subjects grab for.

 

Cadbury Easter eggs March 3, 2011

Filed under: Week 8 — valariehafner @ 11:21 pm

1.      Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: Cadbury Easter eggs and other Hershey products

Place: 10:23 on cartoon network during Family Guy

Promotion: They show different animals trying to be the Easter bunny for Cadbury. The announcer says in a warm gooey sounding voice “nobody knows Easter better than Hershey. They list Hershey brand in general but focus on the eggs for Easter

Price: not specified

2.   What industry(s) is the product or service a part of? Candy

 

3.     Describe the target market (ie. what segments are being targeted)? It attracts animal lovers and kids alike, but it is specifically talking to mothers who will be buying candy for the kids.

 

 

4.     What unique value is the company trying to convey with the product or service? That Hershey’s is a superior product than other products. The other animals could be symbolic for other candy companies.

 

5.     Does it work? Why or why not? Any general observations? Yes. The announcer’s voice makes the company seem friendly and kind but it also reminds you of smooth thick chocolate. The commercial gets the viewers attention.

 

Red Robin Prime Chophouse Burger March 2, 2011

Filed under: Week 8 — valariehafner @ 7:15 pm

1.      Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: Red Robin Prime Chophouse Burger

Place: TRUE TV “Operation Repo” 7:10pm on Wednesday

Promotion: They show a girl doing her homework as the father opens her door and asks her if she wants to get a burger later.  She says “Ooo Red Robin”? as her face lights up and her boyfriend pops out of the curtain and says “yum” which is Red Robins trademark saying. Then it flashes to the actual burger their advertising and show steam coming off of it and the burger being cooked on an open grill as the announcer recalls all that’s on the burger as its being made close up. It comes with steak fries and there are key words such as “loaded” and “piled high” with endless steak fries included. All for $6.99

Price: only $6.99

2.   What industry(s) is the product or service a part of? Food/Restaurant industry

 

3.   Describe the target market (ie. what segments are being targeted)? Age groups of 15 to 35. People that love eating burgers who may have a family. It shows a middle class family, the father in a tie indicating this. Families at the time this is shown sometimes get home late

 

4.     What unique value is the company trying to convey with the product or service? That kids love eating at Red Robin so instead of cooking the family should go to Red Robin due to the time this commercial came on. Other than the restaurant being a family restaurant, it also works on people’s cravings with the way the food is portrayed and shown. It also portrays a home away from home cooked meal for a deal.

 

5.     Does it work? Why or why not? Any general observations? This  works because the commercial shows the family atmosphere and the good food all in one commercial.

 

Snickers Peanut Butter Squared February 28, 2011

Filed under: Week 8 — valariehafner @ 9:09 pm

1.      Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: Snickers Peanut Butter Squared

Place: FX  “The Incredible Hulk” 8:06pm on Monday

Promotion: Shows a snickers focus group, but instead of people participating, there are sharks who are saying that the one guy tasted better, and the lady reveals that he is the one who had just eaten the snickers squared. The shark describes the taste of peanut butter and snickers. Then the announcer breaks in and the picture changes to the actual product isolated with a light yellow/orangish backdrop. The announcer says, “if you like chocolate and peanut butter you will love peanut butter and snickers”

 Price: not specified

2.   What industry(s) is the product or service a part of? Candy industry

 

3.   Describe the target market (ie. what segments are being targeted)? Age range of 16 to 38. People who like to snack at night who are in any class range. Possibly even people who enjoy Reeses peanut butter cups.

 

4.     What unique value is the company trying to convey with the product or service? That if you like chocolate and peanut butter you will love peanut butter and snickers. The shark skit was done to get the viewers attention since that is why humor is used in commercials.

 

5.     Does it work? Why or why not? Any general observations? Yes, not only is the commercial interesting and funny, it has a unique twist that you don’t see in a focus group. The way they isolate the candy bar to show its details makes you want one, especially at night when most people get cravings for something sweet.

 

Esurance car insurance February 27, 2011

Filed under: Week 8 — valariehafner @ 9:18 pm

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

Product: Esurance car insurance

Place: Food Network “chopped” 8:40 Sunday

Promotion: You can save $522 bucks if you switch to esurance online is announced first thing on the commercial two times in a row. The guy who is referred to as the saver and another employee try to out do each other by thinking of different ways of saying money. The guy wins because of his title and smugly walks away. This is the humor of the commercial.

Price: save $522

2.   What industry(s) is the product or service a part of? Insurance

 

3.   Describe the target market (ie. what segments are being targeted)? Middle class and low class group, blue and white collar workers who are looking to save money. Age range of 29 to retirement due to the type of show on.

 

4.     What unique value is the company trying to convey with the product or service? You can save $522 bucks if you call and switch to esurance.  “Technology when you want it, people when you don’t” makes the company seem friendly and personable. This is also conveyed through the actors who are dressed professionally and the one woman who isn’t to attract the common person’s attention and to make it seem more geared to them in price.

 

5.     Does it work? Why or why not? Any general observations? Yes, it’s a down to earth insurance commercial but it’s also professional so it targets white collar and blue-collar workers. The claim that it saves you $522 is attractive and at least causes people to check it out with the ease of it being online since most people are on their laptops at that time already.

 

Progresso Soup February 26, 2011

Filed under: Week 7 — valariehafner @ 7:06 pm

1.      Describe how the company/business used the four P’s to add value  and/or promote the product or service.

 

Product: Progresso Soup

Price: Not specified

Promotion: The commercial shows a clean kitchen with multiple chefs diligently cutting up fresh vegetables. They implement humor into it with the added promotion of losing weight and being able to fit into clothes from when you were younger.

Place: HLN during the “Clark Howard Show” at 11:30 am on a Saturday morning.

 

2.      What industry(s) is the product or service a part of? Food industry

 

3.      Describe the target market (ie. what segments are being targeted)? It is played during a money management type show and it is showing people on the commercial in their mid 30’s to late 50’s. Possibly weight contentious people who take care of themselves. Middle class. This is their target market.

 

4.        What unique value is the company trying to convey with the product or service? That the soup is made fresh and can help you lose weight and look good again, even to wear your old college or high school clothes

 

5.         Does it work? Why or why not? Any general observations? The combination of the chefs in the kitchen scene, with the weight loss and humor make the commercial interesting and make the soup desirable through these means. Also, they show the wife cooking it and stirring and at the end show fresh vegetables going into the can while the announcer says “Progresso, you gotta taste this soup”.