valariehafner

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International Delight Coffee Creamer January 29, 2011

Filed under: Week 3 — valariehafner @ 10:20 pm

1. Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: International Delight Coffee Creamer

Place: Sitting at a small cafe, they were in a small dish on the table.

Price: Where I was they were free.

Promotion: While, the restaurant bought the product, they are being promoted every time a customer tries it in their coffee.

2. What industry(s) is the product or service a part of?

3. Describe the target market? Anyone who like flavoring in their coffee.

4. What unique value is the company trying to convey with the product or service? They are making coffee more enticing (and their product) by showing pictures of foods and/or dessert.

5. Does it work? Why or why not? Any general observations? It made me start thinking about how the pictures were and why they were put there by marketers. So, like, they totally use images not possible with their product, but BOY does it make me want to puncture the top and suck the succulent juices out.  nom nom nom. I’m like, WTF is there ACTUAL ice cream in there? Ohh, I hope it has chocolate syrup on it!

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