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Chery January 29, 2011

Filed under: Week 3 — valariehafner @ 9:11 pm


1. Describe how the company/business used the four P’s to add value and/or promote the product or service.

Product: Not sure the model, but the make is Chery that they are trying to sell

Place: I located this picture/advertisement in our marketing book. I’m sure the reason it was there was because it was an example of a company thats starting to export its brands to other countries. Why the editor chose this particular picture over many others is quite obvious on the other hand.

Price: Not sure due to the fact there is no price in the book.

Promotion: So once again, our perverted world uses sex and the objectification of women to sell products. Marketers in my opinion need to get more creative instead of falling back on the whole “sex sells” law/slogan that seems to be infecting our culture today.

2. What industry(s) is the product or service a part of? Automobile Industry

3. Describe the target market (ie. what segments are being targeted)? Men from 18 to upper 30’s. Possibly college student males as well.

4. What unique value is the company trying to convey with the product or service? 5. Does it work? Why or why not? Any general observations? The connection of “fast cars get you beautiful women”.



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