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Verizon February 3, 2011

Filed under: Week 4 — valariehafner @ 10:19 pm

1. Describe how the company/business used the four P’s to add value and/or promote the product service.

Price: not indicated on commercial but compared to other networks, they are pretty high. This is my own knowledge on that statement.

Product: Verizon’s network coverage

Place: Thursday evening at 9:00 on NBC during The Office. It is a very popular show and business people will tend to watch it, as well as other types of people.  Most people are in for the evening at 9 pm. so they will get a lot of people watching.

Promotion: The announcer on the commercial is calm and matter of fact about the superiority of their coverage compared to other wireless networks. The make the competition sound pathetic by saying they shout about their superiority. It ends by saying test it for yourself. They use strictly red and white (their colors) in the commercial and a play on words to get their message across. Their “rule the air” slogan and symbol are used at the end.

2. What industry(s) is the product or service a part of? Wireless networks/communications industry

3. Describe the target market (ie. what segments are being targeted)? Anyone who uses cell phones. They are targeting current customers and other networks customers. Probably white collar and blue collar workers alike.

4. What unique value is the company trying to convey with the product or service? 5. Does it work? Why or why not? Any general observations? They are suggesting they are the largest network that covers the most areas without bad reception so that with Verizon you can “rule the air”.  Yes, being a customer I’ve found its true. However a non customer would watch it and be convinced mores due to how popular Verizon is. The commercial also causes you to think about your current coverage and remember the times when it failed, since most people can remember the bad things more clearly than the good things about their service provider.


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