1. Describe how the company/business used the four P’s to add value and/or promote the product service.
Price: At Sam’s Club you can get a case of 32, 16.9 OZ. bottles of water for only $3.96. This is ideal for those who want quality spring water for cheap.
Promotion: I have never seen any promotions except for at Sam’s Club where they have a large stack of them on the floor. The price in itself is a promotion technique. On the label is a picture of snow covered mountains, a crisp blue sky and pine trees near the base of those mountains. This makes the consumer crave the water as they see the picture and imagine springs in the mountains.
Product: Ice Mountain 100% spring water in plastic 16.9 OZ. water bottles.
2. What industry(s) is the product or service a part of? (This question, and only this question, may require research. Most products and services are in multiple industries) The bottled water industry…or drink industry. Thats all I could find in researching it.
3. Describe the target market (ie. what segments are being targeted)? Generally for health conscious and/or active people who care where they get their water source from above 18. Really its directed towards a middle to upper class target market because everyone needs water but only certain people opt for bottled.
4. What unique value is the company trying to convey with the product or service? It quenches thirst without the tap water taste, and it gives one the idea of being healthy. The picture makes the water look good and clean.
5. Does it work? Why or why not? Any general observations? Yes, it works because I feel healthy drinking bottled water over tab because there are no harmful trace metals. I also like the picture and it makes the water more appealing to me.