Just another site

Ice Mountain Spring Water February 3, 2011

Filed under: Week 4 — valariehafner @ 5:03 am

1. Describe how the company/business used the four P’s to add value and/or promote the product service.

Price: At Sam’s Club you can get a case of 32, 16.9 OZ. bottles of water for only $3.96. This is ideal for those who want quality spring water for cheap.

Promotion: I have never seen any promotions except for at Sam’s Club where they have a large stack of them on the floor. The price in itself is a promotion technique. On the label is a picture of snow covered mountains, a crisp blue sky  and pine trees near the base of those mountains. This makes the consumer crave the water as they see the picture and imagine springs in the mountains.

Product: Ice Mountain 100% spring water in plastic 16.9 OZ. water bottles.

Place: Sam’s Club, but I have several cases in my room.

2. What industry(s) is the product or service a part of? (This question, and only this question, may require research. Most products and services are in multiple industries) The bottled water industry…or drink industry. Thats all I could find in researching it.

3. Describe the target market (ie. what segments are being targeted)? Generally for health conscious and/or active people who care where they get their water source from above 18. Really its directed towards a middle to upper class target market because everyone needs water but only certain people opt for bottled.

4. What unique value is the company trying to convey with the product or service? It quenches thirst without the tap water taste, and it gives one the idea of being healthy.  The picture makes the water look good and clean.

5. Does it work? Why or why not? Any general observations? Yes, it works because I feel healthy drinking bottled water over tab because there are no harmful trace metals. I also like the picture and it makes the water more appealing to me.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s