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Clear Eyes February 13, 2011

Filed under: Week 5 — valariehafner @ 3:01 am

1.Describe how the company/business used the 4 P’s to add value and/or promote the product or service.


Product: Clear Eyes Complete

Place: On TBS after Everybody Loves Raymond around 6:00

Price: not specified

Promotion: They show 7 major eye symptoms and after Ben Stein lists all 6 of them he says “these can’t be healthy”. Then they spray each eye with a stream of water (acting as the solution)  as the ailment on each eye melts off to expose a healthy looking eye. They use this at a fair backdrop.


2.      What industry(s) is the product or service a part of? Eye drop/Pharmaceutical


3.      Describe the target market (ie. what segments are being targeted)? Anyone, any age that suffer from allergies or any kind of chronic or temporary eye problem particularly the ones that are listed on the commercial. Given the time of the day, they target people just getting home from work to others who are just tuning in for the evening.


4.         What unique value is the company trying to convey with the product or service? They are saying that Clear Eyes is quick, and fast acting. People like a quick fix so they are showing all it takes is a squirt or drop of the solution for instant relief.


5.         Does it work? Why or why not? Any general observations? Yes, The type of background (the fair), along with the colors and even Bens’ monotone dry voice attracts the attention of the viewer since he is well known on movies and T.V. I noticed the word “unhealthy” is used however, this isn’t medication but a non permanent treatment for the time being.


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